Product Development & Packaging

- Turkish Coffee -

Bold, rich, and handcrafted with care—just like great product marketing.

Collaborated with the Business Unit Leader to execute a full-scale redesign of Shintaro’s packaging, transforming it into a more contemporary, cohesive, and high-quality visual identity. This initiative involved standardising design elements across a diverse catalog of 100+ products, ensuring brand consistency while aligning with updated packaging specifications.
- Maintaining a consistent brand identity across various product categories
- Colour discrepencies between digital & print
- Developed a standardised design system with clear templates, typography, and color guidelines to streamline the redesign process and ensure uniformity across all packaging.
- Collaborated with the BU leaders to optimise design elements for print feasibility with legal compliance logos and accurate barcodes

Additional information are available by request.

Sayuna Organics is a natural food brand dedicated to promoting healthy snacking. I developed a comprehensive brand kit, including a new logo, branding, and the design of a new packaging range for their Strawberry and Banana Health Chips. Additionally, I produced a teaser launch video to generate excitement and drive awareness for the new product line.
- Maintaining a cohesive brand identity across packaging and video content.
- Communicating health benefits effectively in a competitive market
- Developed a detailed style guide with defined color palettes, typography, and visual elements to ensure uniformity across all marketing assets.
- Used clean, minimalistic layouts with strategically placed callouts to highlight key product benefits, such as “100% Natural” and “No Added Sugar.”

Additional information are available by request.